Is There Any Safety In Numbers?

This page was inspired by a Pink Floyd’s song called “Lost For Words”. The song featured on the Division Bell album deals with depression and low self-esteem.

I decided to make public some statistics of the blog. Mainly because I’m still investigating the stats that are important. While browsing the web, I found a company who makes beautiful stats and I’m going to share with you regularly those numbers.

This is a reasonable question: is there any safety in numbers? Behind numbers who don’t lie, there is a complex reality that you could summarise like this: took a stone from my soul when I was lame. Astronomical numbers can take away your mind like you take away the top of a tin. But they didn’t come from behind: astronomy stabbed us from the front.

That’s why I’m proud to share the statistics of the blog: this point of view could be an objective one. It’s not emotional although I was pleased to notice a positive trend sometimes.

views

Stat #1: How To Understand A Room Without A View.

Blog page views are important because you can become rich thanks to advertising. Since the start of this blog one year ago, I noticed that traffic has surged since last October and now I get thousands of page views a month.

Although this is encouraging, one should remember that to make meaningful revenue with your blog, you should aim for 1000 daily visitors. I know most people (like 80% of readers) will go on the blog once a month. That’s fine with me even though I do feel sometimes like in a classroom.

Here we can see that traffic has increased by 37% compared to last month. This is interesting because January is the most depressing month. Rage Against The Machine used to sing: know your enemy! I know this blog is good food for thoughts (jazz, blues, soul, rock, funk and electronic music).

time

Stat #2: Most Of The Time, Like Bob Dylan?

On average, people spend 57 seconds on a page. We all know people like to skim content because they don’t have 8 hours for a book. But now they don’t even have time to listen to a song or two. It seems if new users spend 40 seconds on a blog, we must consider this a good start. But what about returning users?

I must confess I have a big fidelity problem with that blog. When I started, 3 months into blogging I started to have loyal readers but suddenly there was like an atomic bomb (“Little Boy” and “Fat Man”). Maybe the culprit was the month of January; or maybe you readers think I’m playing too much and I should take care of my mass.

Our evolution will depend on our masses: this is a lesson from astronomy. I’m an experienced and skilled musician. Music can give you intense emotions (sometimes better than sex).

Stat #3: 6 Goals That Are Key To Motivation.

When it comes to motivation, goals are key. They say you should have SMART goals. The acronym SMART has several slightly different variations, which can be used to offer a more comprehensive definition of goal setting:

  • S – specific, significant, stretching
  • M – measurable, meaningful, motivational
  • A – agreed upon, attainable, achievable, acceptable, action-oriented
  • R – realistic, relevant, reasonable, rewarding, results-oriented
  • T – time-based, time-bound, timely, tangible, trackable

I’m going to introduce a goal measurement that will go down in history as the safest one: allusive, subconscious, and simple. We will call this goal an SAS goal mixing elements of espionage and a license to thrill.

From a relative point of view, progress has been made: 233%. Now the key would be to go on automatic pilot and avoid bad weather where we should fasten our seat belt. The 6 goals are related to monetization: advertising, affiliates, donations, subscription, consulting and sponsorship.

Stat #4: What’s Your Excuse For Treachery And Treason?

The last statistic that’s important is readers’ loyalty: it costs much more to acquire a customer than to keep one. If the goal of that blog is to be profitable, then this statistic is so important that I do understand why people might not come back on that blog: there’s a feeling you just can’t shake.

Little Boy and Fat Man have something to say. But when you have good food for thoughts, everything should get back on track rapidly. The mistake here is to forget that this blog is haunted by a chemotherapy. Unusual pain, fatigue and intolerance are making me work hard even for the most basic stuff like getting up in the morning, sitting on a chair…

I used to be in good health but I had a change of heart: I decided to explore darkness. We are so comfortable in here with black holes, pulsars and supernovae.

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